I help early-stage founders turn a product into a company.
I co-founded EnjoyHQ in 2015 and ran it as CEO for six years. We spotted the ResearchOps movement early, sold six-figure contracts to teams at IBM, Amazon, Intercom and GrubHub, and reached 98% net revenue retention. UserZoom bought us in 2021. It's now part of UserTesting, the category leader in UX research.
Since then I've done the other two things founders rarely get to do. I started an AI product and shut it down when the data said stop. And I bought a 30-year-old business, ran it for two years, and sold it to a strategic buyer. Both taught me more than the exit did.
I'm strongest on the commercial side: understanding customers, shaping the offer, winning the first accounts, building the partnerships nobody thinks you can get. I've also owned growth, product, ops and finance when nobody else would, so I'm comfortable being the person who untangles the undefined thing.
Today I split my time between advising founders through Dispatch Advisory and full-time leadership roles in go-to-market, partnerships and operations. I mentor at Techstars, hold an MSc in Applied Neuroscience from King's College London, and I'm bilingual in English and Spanish.
Things I came to believe
- 01 / 06
Nothing big gets built alone. But someone has to be willing to be the first, and the only one, for long enough to get it started.
- 02 / 06
Self-awareness is a daily practice. Encourage it in others, but never expect it.
- 03 / 06
Getting comfortable with uncertainty feels like eating glass, and it'll carry you through anything.
- 04 / 06
Good communication is a form of respect.
- 05 / 06
Learning how your own brain works is the only hack worth pursuing.
- 06 / 06
Regret minimization has always been my best strategy.
How I work
- 01 / 04
I think in systems. A lot of what gets called a people problem is really a structure and incentives problem underneath. I like to go deep on both the why and the how.
- 02 / 04
I enjoy building partnerships, especially the ones that look unwinnable. When there's no obvious leverage, I build it by working out what each side actually wants beneath what they're asking for. The goal is always a deal both sides are glad they made.
- 03 / 04
I tend to spot how a thing can break before I trust how it's supposed to work. There's a fine line between being delusional enough to aim big and analytical enough to see what's coming, and I try to live on it.
- 04 / 04
I'm research-first. I'd rather know how people actually behave than how we wish they would. I let the data set the context, then trust my instinct on what to do about it.
If this is the kind of thinking you need right now, here's how to work with me.
Personal AI Safety
Most writing about AI is about what it can do. This is about what it's doing to you. I write research-grounded essays on how everyday AI reshapes your judgment, memory, and decision-making, for people who want to use it well, not just more.
Recent essays
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