Sofia Quintero

I've started from zero more times than most. Not because it's efficient, but because building has been the most reliable way for me to understand how things actually work.

Over the last decade that has meant co-founding and selling a SaaS company, completing a neuroscience degree, and acquiring and operating an established B2B business.

Along the way I've developed working fluency across product, marketing, sales, operations, and finance. Not as a generalist, but as someone responsible for outcomes.

I co-founded EnjoyHQ, a research operations platform used by teams at IBM, Intercom, Amazon, and GrubHub, and sold it to UserZoom in 2021.

In 2023 I completed an MSc in Applied Neuroscience at King's College London.

Since 2024 I've been operating as an independent searcher, going through the full cycle of sourcing, evaluating, acquiring, and running a business with decades of market history.

I'm particularly interested in where AI, human performance, and behavioral science meet, and what actually happens when those ideas hit real organizations. Not the optimistic version, not the catastrophist version, but the complicated, human, organizationally messy version that most frameworks miss.

I'm always up for comparing notes with people working on similar problems.