I've spent a decade on the gap between what technology promises and what people actually adopt.
I'm an operator and a founder. I co-founded EnjoyHQ, where we built the data pipelines and taxonomy that made messy qualitative research as easy to query as structured data. Teams at IBM, Intercom, Amazon, and GrubHub used it, and we sold the company to UserZoom in 2021, now part of UserTesting, the category leader in UX research.
In 2023 I finished an MSc in Applied Neuroscience at King's College London. I'd been curious about the brain for as long as I can remember, and it felt like the right time to go deeper into why we make the choices we make, and the biology behind them.
Since 2024 I've worked as an independent searcher. I sourced, evaluated, and bought a business, then ran it. It taught me more than it paid. Throughout my career I've worn every hat: growth, product, ops, finance, and whatever nobody else wanted to own. So I'm comfortable being the person who untangles the messy, undefined thing.
These days I'm most interested in where AI, human performance, and behavioral science meet. I'm studying both sides of it: what AI can do for your work, and what it can do to your brain. The first is automation and smarter processes. The second is how to protect your judgment while you use these tools.
Things I came to believe
- 01 / 06
Nothing big gets built alone. But someone has to be willing to be the first, and the only one, for long enough to get it started.
- 02 / 06
Self-awareness is a daily practice. Encourage it in others, but never expect it.
- 03 / 06
Getting comfortable with uncertainty feels like eating glass, and it'll carry you through anything.
- 04 / 06
Good communication is a form of respect.
- 05 / 06
Learning how your own brain works is the only hack worth pursuing.
- 06 / 06
Regret minimization has always been my best strategy.
How I work
- 01 / 04
I think in systems. A lot of what gets called a people problem is really a structure and incentives problem underneath. I like to go deep on both the why and the how.
- 02 / 04
I enjoy building partnerships, especially the ones that look unwinnable. When there's no obvious leverage, I build it by working out what each side actually wants beneath what they're asking for. The goal is always a deal both sides are glad they made.
- 03 / 04
I tend to spot how a thing can break before I trust how it's supposed to work. There's a fine line between being delusional enough to aim big and analytical enough to see what's coming, and I try to live on it.
- 04 / 04
I'm research-first. I'd rather know how people actually behave than how we wish they would. I let the data set the context, then trust my instinct on what to do about it.
Personal AI Safety
Most writing about AI is about what it can do. This is about what it's doing to you. I write research-grounded essays on how everyday AI reshapes your judgment, memory, and decision-making, for people who want to use it well, not just more.
Recent essays
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